Tag Archives: practices

How to Market a Diamond

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Diamonds were not always viewed as a symbol of love and devotion; the sentiment, like most popular sentiments these days, was nothing less than the result of advertising and marketing prowess.

In the 1940s, major South African diamond conglomerate, De Beers, decided the diamond ring would be the engagement ring for the ladies of the United States, but they had to figure out how to let everybody else in on the news. They understood that the most important part of marketing diamonds would be associating the gem with the elusive qualities of love. According to Entrepreneur magazine, after conducting some of the most extensive marketing research to date, De Beers’s hired advertising henchmen, who determined that the American public needed to be instructed on the importance of the diamond ring as a symbol of everlasting love.
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Nice Day for a Weird Wedding

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INTERNATIONAL WEDDING CUSTOMS 

An adorable little girl trots down the aisle, gleefully tossing flower petals as she goes.  The blushing bride then glides down this passageway, adorned in a gorgeous, flowing white dress.  She meets her beau, who dons a sleek black tuxedo.  Next, a small boy proudly scampers down the path as well, holding a pillow with an expensive ring nestled aloft.  The heartfelt ceremony is completed, the groom smooches the bride, and the couple runs off together – all while loved ones hurl handfuls of uncooked rice at them.

Pretty typical wedding practices, right?

Well, not if you are located in basically any other country on the globe than America.  Many nations and areas have wedding customs that are far different than ours; that we may consider bizarre, intriguing, and flat out: “Huh??”
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