Are Diamonds Really Forever Anymore?
In 1947, the De Beers Corporation came up with a heretofore unique campaign slogan: “Diamonds are forever.” This nicely summed up their marketing philosophy that with a diamond ring, you can solidify an eternal bond to your betrothed.
A diamond is forever = it symbolizes your undying love.
A diamond is forever = it will stay in your family for countless generations.
A diamond is forever = it is literally unbreakable.
As the decades have passed by, and while many people still have these messages deeply ingrained in their brains, diamonds have lost a bit of their luster. A variety of factors could be responsible for this: from the fact that divorce rates have seen an overall increase, to people becoming more prudent with their finances, to the desire for some to express their individuality by breaking away from the norm. Here we take a look at what specifically has contributed to the slight fall of diamonds from grace. Continue reading Are Diamonds Really Forever Anymore?