Everyone knows a few words and phrases associated with diamonds. “Clarity” is obviously how clear a diamond is. “Brilliance” refers to its sparkle. A “blood diamond” is …just bad. But what in the heck is a “bort?”
Here is some dazzling insider terminology that you can use to impress friends at parties and knock the socks off of any jeweler you come into contact with.
Continue reading Insider Diamond Terms
(aka: “How to Sell Your Diamond & Ram SEO Words and Terms into an Article”)
Let’s take a moment to drum up some hypotheticals, shall we? First, we’ll say that you have a diamond ring and you want to get rid of it/sell it quickly. It’s an engagement ring, from your first marriage. The diamond still looks like it will last forever, even though the holy union only lasted 7 months. So what are the logical options? You can obviously take it to your local pawn shop for a very speedy exchange of goods for funds. The only problem here is that you are going to get GOUGED on the price. The pawnbroker has to take your diamond ring and resell it in order to make any sort of profit (obviously he/she wants to make the most money possible – this is America, darn it.) So if you don’t mind getting back around 10-15% of what the diamond ring is worth, this might be fine for you. Remember, you a) just want to be rid of it, and b) you didn’t even pay for it in the first place. Continue reading How to Sell Your Diamond: A Keyword Love Story
Part 1: Clarity Enhancements
At Diamond Lighthouse, we’ve had a lot of people asking about “enhanced” diamonds. Whether they’re color treated or clarity enhanced, people want to know what it means, and if it will affect how much they can sell it for. The answer is that though these treatments can make a low-quality diamond look a lot better, they don’t increase the value of a diamond by much, and in some cases, make them much harder to sell. But before we get to that, let’s explain exactly what these treatments are and why they’re performed.
Why does a diamond need enhancing?
Diamonds, being a natural rock that forms deep in the Earth’s core, are rarely perfect. Most diamonds have some kind of flaw. The fewer visible flaws there are, the more valuable the diamond is. The same goes for color. The less color a diamond has (with the exception of certain fancy color diamonds), the more money it will sell for. That’s only the case for natural diamonds though. Diamond enhancements make a diamond appear to have fewer flaws, or appear to have a better color, but since the flaws are still there, the value typically won’t increase. That’s why both the World Jewelry Confederation and the United States Federal Trade Commission require all diamond treatments to be disclosed at the time of sale.
What are clarity enhancements?
Clarity enhancements are treatments that are done to either get rid of or minimize the appearance of blemishes or inclusions. (A blemish is a flaw on the surface of the diamond, and an inclusion is a flaw that reaches the inside of the diamond.) There are two different types of clarity treatments: laser drilling and fracture filling. (They rhyme!) Both address different flaws and both have drastically different effects on the diamond.
Continue reading What are Diamond Enhancements Actually Enhancing?