“Will You Marry Me…without A Diamond?”
The diamond engagement ring first rose to prominence in the U.S. around 1947, following the huge success of the DeBeers marketing campaign “A diamond is forever” (ironically conceived by copywriter Frances Gerety, who offered the line during a lengthy pitch meeting as a pure throwaway). After many decades of reigning as the band type of choice for bride-to-be’s, diamond engagement rings are still wildly popular. But that isn’t to say there aren’t those who seek something a little different to adorn their perpetually gawked at left ring fingers.
Continue reading Alternatives to Diamond Engagement Rings