Different Types of Diamond Mines

A friend catches a glance of the new, dazzling diamond pendant, elegantly dangling from your slender neck.  Their jaw droops ever so slightly.  “Where did you get that?” they inquire, a tinge of jealously seething just under the surface of their lilting, complimentary tone.  Well, it was a present, so from a jewelry store…you assume.  Then you … Continue reading Different Types of Diamond Mines

Marketing Diamonds through the Decades

It’s not new news that marketing plays a huge role in the success of an industry, diamonds included. Marketers describe how pretty, inspiring, and romantic an item is. They make promises and give the item meaning. But what about marketing the concept of the market itself? The diamond industry is a sparkling example of the … Continue reading Marketing Diamonds through the Decades